Why Food Companies Are Fascinated by the Way We Eat - WSJ.com: "The two researchers, founder and vice president, respectively, at Understanding and Insight Group, of Denville, N.J., studied 500 consumers in December, showing them photos of foods and recording their responses to statements such as "I like foods that I can smoosh. I even smoosh foods that I can chew." (Smooshing, according to the two researchers, is a way of manipulating food between the tongue and roof of the mouth without using the teeth.)"
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